Director of Marketing and Communications
Stanford Jazz Workshop
San Francisco, CA February 2005-present
Oversight of organization's integrated marketing efforts
Manage media relations efforts, including news releases, story placement, and stewardship of media contacts
Development of budgets, marketing plans, and market analysis
Supervise staff, consultants, and contractors
Executive Director
California Bicycle Coalition
Sacramento, CA January 2004 - February 2005
Directed statewide nonprofit advocacy organization
Developed strategic goals; led board of directors in implementation
Oversight of organizational marketing activities
Developed budgets, fundraising plans, and financial administration
Supervised staff, volunteers, consultants, and contractors
Marketing Manager
Mondavi Center, University of California, Davis
Davis, CA December 2000 - January 2004
Developed and implemented marketing plans for specific events and season campaigns
Analyzed patron data, recommend budget outlays to reach underserved audiences
Wrote press releases, advertising copy and other media materials
Generated copy for publications and collateral
Cultivated relationships with media, community, governmental and campus organizations
Participated as part of six-member marketing team to achieve department objectives
Supervised writer, freelance writers and proofreader, and student assistants
Communications Director (Public Affairs Assistant II)
College of Creative Arts, San Francisco State University
San Francisco, CA December 1995 - December 2000
Oversight of comprehensive communications strategy
Extensive media relations work
Presentations to classes on basic public relations skills
Service on several university and college committees
Supervised freelance writers, photographers, illustrators and graphic designers, and student assistants and interns
Selected Web Pages Designed:
Chang Dai-chien in California Exhibition
Stillwell Student Exhibition
2000 Faculty Exhibition
2000 MFA Exhibition
Assistant Director of Communications
San Francisco Art Institute
San Francisco, CA September 1992 - November 1995
Copywriting, proofreading, editing and design direction of various publications
Extensive media relations work
Writing, design and production of weekly student newsletter
Presentations to students on public relations skills for artists
Other Experience
Art Critic: Davis Enterprise; contribute weekly column to daily newspaper
Freelance web designer: Keith Morrison; design and maintain site for professional artist and educator
Pro bono web designer: Center for Animal Protection and Education (CAPE); site design, initial implementation and consultation
Other experience: freelance writer/photographer, editorial intern
San Francisco State University
Integrated Marketing Certificate
Graduate studies in English literature
Workshops in computer software, internet applications
San Francisco Art Institute San Francisco, CA
Undergraduate coursework in art history/criticism and photography, 1992-95; GPA 3.9
The University of Massachusetts at Boston Boston, MA
BA in English, June 1990, summa cum laude
GPA 4.0; Dean's List student
Extensive creative writing work
Financed 100% of tuition through employment
Bentley College Waltham, MA
BS in Business Administration, May 1983
GPA 3.1; Dean's List student
Coursework in marketing, accounting, economics, computer science
Financed 100% of tuition through loans and employment
UC Berkeley Extension, San Francisco, CA
Writing and editing workshops
Media Alliance, San Francisco, CA
Macintosh workshops
Harvard University Extension, Cambridge, MA
Liberal studies coursework
Proficient with Microsoft Office, Filemaker, Adobe InDesign, Adobe Illustrator, , Adobe Photoshop, QuarkExpress, Fetch, others
Training in cardio-pulmonary resuscitation (CPR)
Advocates for a Safe Golden Gate Park
Member, Campaign Steering Committee, 2000
Drafted language for grass-roots petition-qualified ballot measure, Proposition F
Presentations to community groups, media, civic and political leaders
Voter analysis and strategizing, volunteer recruitment and direction
Fundraising, outreach, media relations, campaign oversight
Supervision of two part-time paid staff, pro bono consulting firm
San Francisco Bicycle Coalition
Member, Board of Directors, 1998-99
Chair, SFBC Golden Gate Park Taskforce, 1997-98
SFBC liaison to Free the Park! Coalition, 1997-98
Contributing writer to monthly newsletter the tubular times, 1996 -present
Editor of monthly newsletter the tubular times, 1996-97
SFBC representative to Citizen Ambassador's Conference in Osaka, Japan, May 1997
Local 3, Office and Professional Employees International Union, AFL-CIO
Shop steward for 90-member San Francisco Art Institute bargaining unit, 1993-95
Bentley College Football Club, member/player
Bentley College Radio Club(WBTY), member/announcer
Travel/Miscellaneous
Osaka and Kyoto, Japan, May 1997
Holland and France, September-October 1983
Extensive travel in the US, several visits to Canada, one visit to Mexico
Born in Freeport, Illinois. Attended elementary school in Stockton and Mt. Morris, Illinois
Graduated from Silver Lake Regional High School in Kingston, Massachusetts.
Numerous speaking appearances and public presentations at diverse venues including the University of California, Berkeley; the University of California, Davis; the University of California, Santa Cruz; San Francisco State University; New College, San Francisco; the San Francisco Art Institute; the Womens Building, San Francisco; Harvard University; Middlebury College; and the University of Massachusetts, Boston.Presentation topics include "Bike Commuting for Beginners" (presentation for Berkeley Bike to Work event, 5/02); "Making Transportation Work: Unlocking Tomorrow's Gridlock" (presentation to Leadership San Francisco, a program of the San Francisco Chamber of Commerce, 3/98); Golden Gate Park Garage Debate (sponsored by Haight Ashbury Neighborhood Council, 3/98); "The Proposed Measures for the de Young Museum and the Concourse Parking Garage" (debate sponsored by the Planning Association for the Richmond, 2/98); "Stop the Backlash Against Bicyclists" (moderated SF Bicycle Coalition press conference, 7/97); "Cycling in Japan" (San Francisco Bicycle Coalition general membership meeting, 6/97); "Driving Cars OUT of Golden Gate Park" (guided park tour, 3/97); "Park, Not Parking" (on Golden Gate Park, 1/97); "C.L.R. James and the Caribbean"; "Karl Marx and the American Civil War", "China Since Tiannanmon"; "The Crisis in Haiti"; "The Politics of Crime"; "The State of the Class Struggle in the US Today"; "Why Half the World Goes Hungry"; "The Revolutionary Road to Socialism"; "Gramsci's Marxism"; "Historical Materialism"; and "What Do We Mean by Revolution?"
Furnished Upon Request